October 18, 2018 | Insurance Agent Engine

7 Tools to Help Your Digital Marketing Efforts

You work hard to make your insurance agency run smoothly. You provide your clients with service that is second to none and know your products inside and out.

Digital marketing can help your business grow. In today's world, potential new clients can all be found in one place: online.

These 7 marketing tools will get you in front of more potential leads and show them that your agency is professional, modern, and knowledgeable, helping convert them into the clients you’ve been waiting for.

1. Responsive Website

Designing your insurance website for the way that today’s consumers search for information, consume content, and make buying decisions is not only helpful - it’s necessary.

What does that mean? It means designing a website that is both easy to read and navigate when viewed on a smartphone or other mobile device.

A responsive website will open easily and function well on all screen sizes, from the largest desktop display to the smallest smartphone window.

With more people than ever using smartphones regularly, a site that isn’t responsive will lead to high bounce rates, losing you opportunities to capture leads.

As the face of your business, a responsive website not only keeps people on your site, it communicates that your’s is a professional and modern agency.

2. Online Insurance Rater

Gone are the days of picking up a phone and dialing your local insurance agency to work through a complicated quote process. Today’s consumers expect convenience and immediacy, much preferring to type their info into an insurance rater and receive a customized online quote.

Bonus: in the process you capture a lead!

The prospective client receives an online quote and you receive their contact information and a better understanding of their insurance needs.

Without an online insurance rater on your website, you’re missing a lot of opportunities to convert potential leads into lifelong clients.

3. Live Chat Feature

Again, gone are the days of the phone-in questions.

Most people who have a question about your agency, products, or services prefer to type it out and receive an immediate response.

With live chat functionality, potential leads get the immediate satisfaction of communicating with a live person without the inconvenience of making a call.

Of online consumers, 44% say that having their questions answered by a live person during online purchases is one of the most important features a website can offer.

Adding a live chat feature can keep online prospects happy, making it an invaluable tool in your digital marketing efforts.

4. Google Analytics

If you want to know how much traffic is coming to your site, where that traffic is coming from, the demographics of your website visitors, best performing pages, or any number of website analytics, Google Analytics can't be beat.

It will help you sort through data so you can determine what is and is not working, helping you decide what to do next.

Knowing where to put your digital marketing efforts can help save you both time and money.

5. Fresh Content

The content that you curate for your website not only positions you as an authority for potential and existing clients but also solidifies your credibility as a trustworthy agency.

While it can be challenging to keep up with producing content that is relevant to your agency and the services you provide, it is an important tool in your digital marketing plan.

Keeping content fresh, and publishing it consistently, helps your agency to be seen as an authority in your niche.

6. Social Media

With billions of people on social media worldwide, it is a marketing opportunity not to be missed.

Choose the platform that is right for your agency and begin sharing your own content – as well as relevant content create by other authorities – as a way of engaging with potential and existing clients while taking part in the conversation that is relevant to your agency.

Use social media to build your brand reputation while attracting new visitors to your site, turning those visitors into first prospects and then leads.

7. Digital Advertising

While showing up and posting on social media can attract and engage prospective leads, digital advertising works to assure that your content is being seen specifically by your target audience.

How does it work?

First, choose which social channel you want to run your advertisements through. Next, choose the audience that you want to put them in front of.

For example, Facebook ads allow for a targeted audience selection. You’ll boost your posts while choosing the people who fit your ideal audience (age, location, interests, etc). Boosting posts for as little as $5 per day or spend as much as you like in order to reach a larger audience.

Using these digital marketing tools will help your agencies digital marketing endeavors

In the ever-changing world of insurance, digital marketing is the new constant you can count on. Utilize these available digital marketing tools to drive traffic to your site, and generate leads which you can then convert into clients.