Everyone is online. And that's transforming the way insurance producers find new clients and grow their business. But marketing your business online can feel complicated and overwhelming to even the savviest of insurance marketers.
Want to find more business online? We've got a 3 step formula to help you get there.
Step 1: Dial-in Your Website
Your website is the hub of all your online marketing activities. Done right, your website can work hard for your business.
- Help you get found online
- Make a good first impression
- Convey your authority, expertise, and professionalism
- Capture leads
- Make it easy for clients and prospects to conduct business
But a website that's out-of-date, non-responsive (not mobile-friendly), cluttered, or confusing can chase potential business away. In other words, it can work against you.
And not having a website is even worse.
If you want to find more business online, you need to start with the strong foundation of a website that's modern, responsive, and regularly updated with fresh content.
Step 2: Attract More Visitors
Your prospective clients are online. It's time to help them find you. The best way to attract more visitors to your website is with high-quality, relevant content published and promoted to the right audience.
Let's break this down.
High-quality, relevant content often takes the form of blog posts, but it can also be video, podcasts, and infographics (to name a few). High-quality content is well-written, edited, and optimized. And it's relevant to the specific problems or pain-points of a specific audience.
Publishing a blog post that speaks to your specific audience and the problems they're trying to solve is the first half of the equation. Don't forget to promote it!
Promoting content is simply the act of getting your content out in the world. You can promote your content by:
- Emailing it to your list
- Sharing it on social media
- Boosting or paying to promote it*
*The most effective way to get your content in front of the right audience is boosting or paying to promote it on social media channels like Facebook, LinkedIn, Twitter, etc. Social networks can offer detailed targeting, allowing you to choose the specific demographics, behaviors, and interests of the people you want to reach.
Now that you've got people visiting your website, it's time to turn them into leads.
Step 3: Convert Visitors into Leads
Website visitors rarely convert themselves into leads or paying customers.
So be sure your website has plenty of strategic CTAs to guide them there.
Calls to action (CTAs) are your way of telling your website visitors what action you want them to take on your site.
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Use a variety of CTAs throughout your site to encourage visitors to convert to leads. Not all lead conversions need to be a quote submission -- getting someone to subscribe to your email list could be just as valuable.
CTAs can look like
- Text: a line of text linking to a landing page (aka sales page)
- Banner: a graphic or image linking to a landing page/ sales page
- Pop-up: attracts attention and offers value
- Chatbot: allows visitors to chat with you IRT
A Simple 3 Step Formula for Online Success
Online marketing can feel complicated. And it can be easy to get bogged down in all of the minute details and tactics. But you really only need to focus on three steps if you want to grow your business online.
- Get your website dialed-in.
- Attract new visitors with high-quality relevant content promoted to the right audience.
- Convert these visitors into leads and customers with strategic CTAs.
Insurance Agent Engine can help you do the heavy lifting when it comes to building your insurance business online.
Insurance Agent Engine's modern, responsive websites are regularly updated with high-quality, relevant content. You can use this content to promote to your audience and drive more traffic to your site. Your Insurance Agent Engine website is also equipped with strategic CTAs to help convert visitors to leads.
Whether you use an Insurance Agent Engine website solution or choose to do it yourself, be sure you follow these 3 simple steps and you'll be on your way to getting more business online in no time.